If you wait until the SEO is done to launch your new website, you will be waiting forever. SEO never ends.
To guide you through the process, we’ve created a checklist you can use to make sure your new site is ready when it comes to SEO. Here are 10 SEO fundamentals for a new website to consider when optimizing for organic search:
Having a poorly built website is like having a shaky foundation for a house. While there are many pieces that are important to SEO, it helps to get your foundation in order first so you can build on it.
There is no point in trying to drive traffic to a slow and malfunctioning site or trying to get search engines to index it if it is fundamentally flawed. It would be like sending people to a store where the door is a trapdoor and all the islands are too narrow to walk down.
Technical SEO will make or break a new site. Just because a site is pretty doesn’t mean it will be found, which is where many new sites fail.
So how do you make sure your new website is technically sound from an SEO perspective? The answer to this question can be found below in these useful tips.
a. Make sure search engines can crawl and index your site.
b. Perfect the structure and architecture of your site.
c. Pick the right domain the first time.
d. Choose your CMS carefully.
e. Choose your themes and plugins carefully.
F. Make sure your site loads quickly.
g. Focus on compatibility with mobile devices.
h. Create and submit a sitemap.
i. Pay attention to the accessibility of your site.
J. Optimize the metadata on each page of your site.
k. Define your URL structures.
Analysis and monitoring.
In addition to making sure your site is technically sound before launching, you should also set up the tools and reports you’ll use to track your site’s SEO performance. So you know which activities and campaigns are working well and which are not.
For new websites, owners often get so caught up in getting everything technically correct that they forget why they started the website in the first place.
You have to focus on the user. Technical SEO is important, but if you really put your user at heart, they’ll get close enough before they need someone to make sure they’re ticking all the boxes. That is why we must direct our efforts toward the needs of users.
Understanding your market, measuring your audience behavior, and matching this with search intent to learn where specific search queries can fall in the funnel create the backbone for an impressive SEO strategy.
You need to know the people you want to follow up with. Identify your pain points, motivators, decision criteria, and purchasing processes. Otherwise, you will miss out on opportunities and focus on the wrong things.
Before writing any content or building any links, do an audience audit. You need to know as much as you can about who is asking questions your brand can answer and how they are asking those questions.
If you have a new website and you are not sure what your SEO strategy should look like, consult your competition. By looking at other successful businesses in your niche, you can get an idea of what tasks you should prioritize. Perform in-depth competitor analysis to create a list of all competitor websites.
Find a really narrow niche. You want to be so limited that you start to feel like you’re missing out on a market opportunity that you’re well positioned for. Why start so narrow?
Since most of the broader niches already have headlines, and since you have the new website on the block, you don’t have any accumulated authority or supporting content yet. You will need to differentiate yourself to have a chance in the world of SEO.
Online markets are winner-takes-most markets, so alienating one subset of your audience to be a perfect match for another will probably be a better move than being known.
Keyword research should be your number one priority, something you should do before writing a single word of content. Even the most beautiful, elegantly designed site faces invisibility in search results if the content doesn’t fit the search intent.
Solid keyword research is the foundation of future-proof information architecture and is of paramount importance when it comes to expanding your site’s content when you have more resources at hand in the future. You can come back to it again and again, and it can really help when making content decisions.
If you start targeting the wrong set of keywords, you will waste a lot of time and budget. It’s much better to spend time planning your keywords and laying out your content plan before you start. If you’re not sure which keywords to target, consider these tips.
- Targeting low volume, high intent keywords.
- Target high traffic, low difficulty keywords
- Keywords of the target question.